Video: Brain freeze is no joke

Image via: Twitter

Watch this little dude win the Icee Chugging Contest at the Memphis Redbirds game. He quickly understands the price that has to be paid for glory.

Our man was not going to be denied in the Icee Chugging Contest. No matter the cost.

No. Matter. The. Cost.#BrainFreeze #AutoZoneParkFun pic.twitter.com/swg1LMPP4P

— Memphis Redbirds (@memphisredbirds) June 11, 2017